Back in April we were invited to an event at Jack Black’s Brewing Co. We really had no idea what the event was about but had suspicions Heineken, who had recently purchased a stake in Jack Black’s, was somehow involved. And we were right. Heineken spent the evening introducing us to the Lagunitas Brewing Co. Several months later and it is available for purchase. With that welcome to this weeks Friday Beer, the Lagunitas Brewing Co IPA.
Founded in 1993 in Lagunitas, California by Tony Magee the brewery has been one the fastest growing craft breweries in the States. In 2017 Heineken purchased the brewery in full, leaving Tony in the position of CEO. What this meant was global distribution opportunities leading to Lagunitas hitting South African shelves.
Given that it is an imported brew you might expect to see prices in line with that. You would be wrong, we’ve been sent costs and you’re looking at R149.99 a 6-pack for the Lagunitas Brewing Co IPA which is exceptionally good value for what you are getting. If you can find it on tap you’re looking at R55 per pint, again, the same as a CBC Amber Weiss that is brewed locally.
With that we will leave you with Tony’s story of how it all started. They don’t yet have any social media accounts but we would love to know your thoughts. Make sure you give it a go this weekend.
Outlets (currently only Western Cape):
- Roeland Liquors
- Liquor City Claremont
- Liquor City Milnerton
- Liquor City Somerset West
- The Bar Keeper
- The Biggest Little Beer Shop